Persona - Billy
General attributes
Such as name, age, location, interests and other personal, background information.
Business background information
Including job title, whether they're a decision-maker or the type of influence they might have on decision-makers.
Target audience segment that each persona fits into
Be as specific as possible and don't hesitate to get granular when defining each segment.
Day-in-the-life first-person description
This is important, as readers should begin to glean a full understanding of the persona from this perspective.
Specific objectives
It's important to be as focused and targeted here as possible. In other words, don't just say, "Grow profits" Instead, stating that this type of consumer aims to "remove the inefficiencies that prevent a speedy time-to-market" will be more efficient.
Main problems
Drill down what frustrates this buyer persona and what stands in the way of his or her goals?
Orientation toward the job
This part of the customer persona can be incredibly telling. For instance, a young persona who's new to the job will require more work for awareness and education. A persona who's been in her career for 15 years and is a confident mentor and leader, on the other hand, will require more of an authoritative tone that doesn't talk down to her.
Open-ended questions
Include ones that the persona will ask at different points in the customer journey, and how they relate to his or her personality and position.
Content preferences
Given what we know about the customer persona, how does he or she like to consume content? This includes preferred channels, content formats and more.
Tone of voice
How can you style the voice of your content marketing campaigns to ensure they resonate with your personas? Should you maintain an upbeat and friendly demeanor, or should your messaging be serious, professional and technical?